HOW WE GOT HERE: In 2014, the program was born from former retail execs after a long and aspirational journey while working for a grocery store.  We set out to design a better model BUILT FOR GROCERY STORES by doing what they do!  All our grocery store partners take pride in the quality of the food they sell, the cleanliness of their stores, and hold themselves to a very high standard for presentation.  Before BLUEOCO IMPULSE there simply was not a JHOOK program that lined up with standards for the rest of the store.

 

REALLY ONLY TWO COMPANIES TO CHOOSE FROM: In the JHOOK market, there are really only two choices for national programs.  Bottom line, our program is as different as Chipotle is to McDonalds.  While both companies sell products in front of food, everything else is different.  The differences drive HUGE increases in sales +50 – 70 – 150%.  We can set up PEER to PEER calls so you can talk to retailers that have already experienced the change.  But LET US SHOW YOU, it’s also why we GUARANTEE growth and are willing to make the transition PAINLESS by purchasing all the competitor’s inventory, and installing our program.  Just one day to transition the NEW BLUEOCO IMPULSE program and see HUGE increases immediately!

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HERE’S HOW THE BLUEOCO PROGRAM WORKS: There are 4 distinct differences in our program vs the competition.  They are REAL and drive the +70% sales increase year 1 when replacing the typical competitor.   Let’s get into the detail….

 

PRODUCT:  Our products are designed specifically for grocery stores and complement food, pet, HBC and baby.  We just don’t sell things like mustaches, tattoo stickers, and various toys that do not appeal to most grocery shoppers.  We launch 100+ grocery store relevant products EVERY YEAR!   Our products are designed for big box and specialty stores but priced for mass.  The competitor’s selection is typically wider, quality more aligned with a discount store, and large % is not complementary or relevant to grocery stores leading to lower sales per item, and lower total sales.

 

PLACEMENT:  Our items are assigned permanent locations every year using analytics to maximize sales. 75% of items are in only one location. Ex: chop sticks are only in front of soy sauce.  The competitor does not have permanent planogram for items. This drives each store to have different products, in different locations leading to extreme variances in store performance.  Check your coffee section in 4 stores, and you’ll see….

 

PRICE: Our items are priced comparable to big box, specialty, ecommerce and mass (BSEM), so YOUR customers BUY in your store.   The competition charges more than comparable or better items typically found within the store (inline) or at a competitor.  Check the retails, the prices are simply higher because the strategy is a convenience play.  Alternatively, we fundamentally believe YOUR CUSTOMER should be YOUR SALE.  Your customers will no longer leave to shop elsewhere because of brand, quality and/or price.. YOU capture the sale!

 

SERVICE:  Blueoco Impulse ensures our merchandisers set items and re-stock strips with inventory received at stores based on POS sales. Best sellers will stay in stock and in the right location.  The competitor's merchandisers place inventory available to fill every hole causing the wrong item to be in the wrong place. Example: Scissors found where a soup mug should be or a dinosaur sippy cup in coffee.  Check your store, you’ll see what we see... and it’s why a permanent planogram and execution are critical to driving +50 + 70 + 100% growth.   Our SERVICE is as big a difference as our products to our competition.  You'll see the difference when you test in your stores.. 

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LET US SHOW YOU We are so confident in the BLUEOCO difference that we GUARANTEE growth and strive to make your transition PAINLESS. We purchase all the competitor’s inventory and install our program to get you to the NEW way in ONE DAY!

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BLUEOCO IMPULSE provides GROCERY STORES

what customers WANT when shopping for what they NEED at prices they EXPECT